Online strategy refers to how you position your brand online. With any web project, there's likely a need to market it. I can help determine where your dollars are best spent in terms of advertising, social media presence, & community interaction to name a few places.
In most cases, a blog is the first and easiest thing to get your project kick-started. If you're selling a product or promoting a service or event - write about it. You will find that your core audience is listening, and a blog is a perfect compliment to any site to reach that audience.
Tools like Twitter, Facebook, & MySpace, among other services are being used by your customers. Defining a social media strategy is something I can help with. I personally have extensive experience in this arena and work directly with other professionals who are dedicated to exploring this rapidly changing landscape.
If you've got an online strategy need, contact me.