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Client: Dave and Adam's Card World
DaveAndAdamsStore.com was the result of a huge spike in interest for all things Buffalo Sabres during the Eastern Conference finals of the 2006 Stanley Cup playoffs. Dave and Adam's Card World owned one retail store in Buffalo, NY at the time, and had been having regular autograph signing events at the retail location throughout the course of the season. As soon as we recognized the popularity of these events, we constructed this website in order to keep customers and fans updated of each event.
The autograph signings quickly became sold out events with masses of people crowding around outside waiting in line for hours just to get to meet the players. We eventually incorporated a V.I.P. mailing list, featured products, ticket pre-sales, and other special features into the site. It was a very effective point for the company to interface with their huge local fan base. Although it has since been ported over to WordPress, and redesigned, it still remains a strong asset for the retail business.