Tag Archives: PPC
Which Keywords Should You Buy?
If you’re getting started with a PPC account (Google Adwords, Yahoo Search Marketing, MSN Adcenter, etc.) you’ll want to make sure you’re buying the right keywords. For instance, if you buy generic keywords, you’ll likely pay a high CPC (cost … Continue reading
I Got Burned By A Shady Click Salesman This Week
Our company is in the middle stages of transitioning from advertising in traditional print publications to online advertising channels. I was contacted recently by xxx company who’s service was in providing local searches. We decided to try out a national … Continue reading
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