So about 45 minutes ago, Google dropped a new interface onto their Analytics tool. My initial thoughts are that overall it's easier to use, faster, and more intuitive. It's also very flashy in a subtle way (if that's possible.) Here are some of my observations. New features: 1. Dashboard & report widgets. Allows you to create any chart with specific filters and save it to your dashboard. From there you can rearrange ...

We noticed today that our Yahoo! Search Marketing campaign shows a conversion on the keyword 'baseball card sale' though it shows no clicks on that keyword for today. Google Analytics shows a conversion for the exact same amount though it credits Yahoo! organic for the conversion also indicating that the buyer typed in 'dave adam' into a Yahoo! search to find us, then purchased an item. Consider the following ...

Our company is in the middle stages of transitioning from advertising in traditional print publications to online advertising channels. I was contacted recently by xxx company who's service was in providing local searches. We decided to try out a national campaign with them the terms of which seemed pretty logical and simple. Basically, we write up a business profile explaining which products & brands/manufacturer's we offer, our address, ...

Could someone please explain to me how Google can deactivate my keywords unless I bid $5 or more per keyword, but when I type the keywords into Google - there aren't any ads? Keyword in question: wizkids

Here are two services which offer heat-mapping services for  your websites at a variety of price ranges. I have been using Crazyegg.com now for several months on multiple projects and since there was no other comprable service that I was aware of, it suited my needs, though apparently now there are others, such as ClickTwist.com as pointed out by Mark (thanks Mark!) which I will have to give ...

This page gives an in depth look at the various aspects of and current issues regarding Google and click fraud. Link: http://www.marketingpilgrim.com/index.php?tag=click-fraud

Several months after I took over our company's Adwords account, I began tracking the sales via Analytics and an Excel spreadsheet. I used the information to calculate my weekly commission - based off of the campaign's past week's ROI. I noticed that the conversions shown in Adwords did not match up with the conversions shown in Analytics. So I contacted Google. 10+ emails and about 3 weeks later, I ...

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