I haven't been spending too much time on PPC recently at work with my company opening up new retail stores in Buffalo and all, but I had this question saved from a while ago. It still confuses me so I wanted to put it out there and see if I could get some insight from from some people in the know. So here's my question: If a person clicks our ...

I don't know if anyone else is experiencing this, but I use Google Analytics on three different sites using three different servers with two different companies. None of our server side code changed but all three sites stopped reporting information around 3pm yesterday evening EST. If anyone else is experiencing this, please comment. Or post a link to another discussion about this. I can't find any current news about ...

This post could also be titled: PPC Referrers Taking Too Much Credit? The problem with tracking online sales is trying to determine why someone made the purchase. Was it because they saw our banner ad and just remembered our name? Was it because they found our ad on some SERP when searching for a product? Or did they come to our site directly and make a purchase but only ...

So about 45 minutes ago, Google dropped a new interface onto their Analytics tool. My initial thoughts are that overall it's easier to use, faster, and more intuitive. It's also very flashy in a subtle way (if that's possible.) Here are some of my observations. New features: 1. Dashboard & report widgets. Allows you to create any chart with specific filters and save it to your dashboard. From there you can rearrange ...

We noticed today that our Yahoo! Search Marketing campaign shows a conversion on the keyword 'baseball card sale' though it shows no clicks on that keyword for today. Google Analytics shows a conversion for the exact same amount though it credits Yahoo! organic for the conversion also indicating that the buyer typed in 'dave adam' into a Yahoo! search to find us, then purchased an item. Consider the following ...