Category Archives: Marketing
Google Analytics Not Giving Enough Credit to Referrers?
This post could also be titled: PPC Referrers Taking Too Much Credit? The problem with tracking online sales is trying to determine why someone made the purchase. Was it because they saw our banner ad and just remembered our name? … Continue reading
Yahoo! & Google Analytics Reporting
We noticed today that our Yahoo! Search Marketing campaign shows a conversion on the keyword ‘baseball card sale’ though it shows no clicks on that keyword for today. Google Analytics shows a conversion for the exact same amount though it … Continue reading
I Got Burned By A Shady Click Salesman This Week
Our company is in the middle stages of transitioning from advertising in traditional print publications to online advertising channels. I was contacted recently by xxx company who’s service was in providing local searches. We decided to try out a national … Continue reading
Google AdWords Wants $5 Per Click But Doesn’t Show Ads
Could someone please explain to me how Google can deactivate my keywords unless I bid $5 or more per keyword, but when I type the keywords into Google – there aren’t any ads? Keyword in question: wizkids
The Pulse on Google Click Fraud
This page gives an in depth look at the various aspects of and current issues regarding Google and click fraud. Link: http://www.marketingpilgrim.com/index.php?tag=click-fraud
A Question About Google Adwords / Analytics Conversion Tracking
Several months after I took over our company’s Adwords account, I began tracking the sales via Analytics and an Excel spreadsheet. I used the information to calculate my weekly commission – based off of the campaign’s past week’s ROI. I … Continue reading
Google Adwords Technique: 1000%+ Revenue Increase
This article has been moved here: http://dennisplucinik.wordpress.com/2007/07/31/google-adwords-technique-1000-revenue-increase/
Follow Me