1. 

   I recently blogged about how the change in even a single word in an ad can have absolutely huge impacts on both CTR and conversion.

   http://diorex.wordpress.com/2007/01/26/changing-one-word-in-an-ad/

   I would also point you to my post on how to determine how many clicks are enough,

   http://diorex.wordpress.com/2007/01/29/margin-of-error-in-testing/

   Otherwise I think you are doing much more than many of your competitors, which can only serve you well in the long run.

   I put myself through college on baseball cards (and owe my love for stats and spreadsheets to them), great to see that some interest is being revived in these collectibles.

   Jan 31st, 2007

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